Hilton 希爾頓酒店集團在 2019-2-22 宣布，他們即將推出一個名為「Signia Hilton」的新酒店品牌。這將成為希爾頓旗下第 17 個酒店品牌。
Signia Hilton 官網：
https://www.hilton.com/en/signia-hilton/
目前準備開業的 Signia Hilton 酒店有 3 家，均位於美國：
- Signia Hilton Atlanta（亞特蘭大）
- Signia Hilton Indianapolis（印第安納波利斯）
- Signia Hilton Orlando（奧蘭多）
Signia Hilton 的定位是會議和活動的商務型五星級酒店。
下面是一些官方概念圖：
Signia Hilton 的特色：
- Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.
- Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.
- Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel's unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.
- A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.
- A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.
- Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.
- The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today's meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.
自從萬豪吞併喜達屋成為宇宙第一酒店集團後，其他各大酒店集團應該是充滿了危機感。為了對抗萬豪，各集團紛紛開疆擴土。例如：
IHG，收購麗晶酒店，收購六善酒店，Kimpton 酒店正式加入常客計劃。
現在萬豪已經擁有 30 個酒店品牌，希爾頓推出 Signia Hilton 後也只有 17 個品牌。貌似 IHG 的策略是傾向於收購，而希爾頓是否傾向於發展新品牌呢。
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